I help people to break free of what limits them and to discover where they are selling themselves short so that they can be uncompromising in going after what thrills them.

I’m Kira Swanson. I have an MBA from Duke University and a PhD in Organizational Systems. I’m certified by CTA and a student at Robbins-Madanes (that’s Tony Robbins’ coach training company). I have 15 years’ experience working at Fortune 500 companies in roles such as Director of Customer Experience and Senior Manager of Professional Development. 

To Live and Thrive in LA

Have you ever heard the song of the muse beckoning you to do something different? Something off the beaten path? When I was in business school, the expectation was that I would get a staid, well-paying internship for the summer. Something engineered to be a resume booster. But that’s not what I wanted.

I secretly craved a job in the entertainment industry and I wasn’t ready to give up on that dream yet. Despite what everyone told me, I was certain there had to be a place for an MBA in Hollywood and I was determined to find it.

But how the hell would I pay for this? I mean, Hollywood internships are notoriously underpaid. Plan A was to manifest the money through the universe.  For Plan B, I ran my whacky idea past my parents. I explained that I would always regret it if I didn’t take this one last chance to make my dreams come true. They agreed to be my safety net. Turns out I didn’t need it, but I’m skipping ahead.

When the summer began, I didn’t have anything solid lined up, just a few leads, but I got in my VW and drove the 2,500 miles to LA anyway.

Something magical happens when you declare to the universe that you’re not settling. That you’re not playing anymore when it comes to your dreams. It starts to line things up for you.

Once in LA opportunities opened up for me that would not have materialized if I’d stayed back in Durham. I got not one internship, but two. One was a film studio, and I thought it was just what I wanted, except, small detail: it was unpaid, which, while normal in the film industry, is unheard of for a b-school internship.

The other opportunity was a record label and I asked them if I could work odd hours around the other job so that I could do both. Even now I look back and wonder where I got that audacity (such a badass). But what’s crazier, they said yes. That’s how the universe operates when you are adamant about your dreams.

But ultimately the film studio gig sucked and I ditched it after two weeks. The other job, at a record label, turned out to be a dream. I got two raises there and ended up exceeding the school internship salary average. The work was challenging, intriguing, and aligned with my values.

It was a life altering experience. I was completely unreasonable in my demands to the universe and it indulged me with great opportunities that were deeply fulfilling and that informed my life’s work.

Back at school in the fall, I had found the piece that I thought was missing. I was able to take that new-found confidence and do b-school my way.

And now that’s what I help others to do: break free from what limits them. Whether it is a path that you’ve chosen that now feels like shackles or a mental prison that you’ve sentenced yourself to, I can help you break free. Experience what it’s like to get crystal clear on your desires and to believe that it is possible for you to realize your dreams.

The best way to understand what coaching has to offer you is to experience it. That’s why I offer a free Discovery session: to give you a taste of what coaching with me is like. There are millions of coaches out there and I want you to make an informed choice about whether or not you want to coach with me. Click the button below to schedule your free Discovery session.


The Method to My Madness

I have an eclectic approach rooted in the highly practical as well as the esoteric. This means that I can help you drive toward your goals using concrete action steps and, to the extent that it appeals to you, we can mix our exploration with mysticism.

As a life-long learner, I’m always studying something. Right now that includes Robbins-Madanes Training (Tony Robbins’ training school) and Caroline Myss’s Educational Institute.

My credentials include:

  • A PhD in Organizational Systems from Saybrook University
  • Certification from Coach Training Alliance
  • An MBA from Duke University
  • 15 years in management at Fortune 500 companies (areas of focus include Project Management, Customer Experience, and Professional Development)
  • Certified Archetypal Pattern Analyst, Assisi Institute
  • BA in Psychology from Carleton College

My influences include Carl Jung, Abraham-Hicks, Joe Dispenza, Byron Katie, and Hale Dwoskin.

The Lighter Side

I’m an INTP and consider myself to have equal doses of right-brain/left-brain. I love books and movies. Here are some of my favorites.


  • Breaking Bad
  • Fargo
  • The Sopranos
  • Mary Tyler Moore


  • My Cousin Vinny
  • Adaptation
  • As Good As It Gets
  • Harold and Maude


  • Peter Gabriel
  • Moby
  • Cat Stevens
  • The Doors


  • All Our Wrong Todays, Elan Mastai
  • Night Film, Marissa Pessl
  • The Handmaid’s Tale, Margaret Atwood


  • The Fifth Discipline, Peter Senge
  • The Four Agreements, Don Miguel Ruiz
  • Loving What Is, Byron Katie
  • Memories, Dreams, and Reflections, Carl Jung
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